Nourish People and Planet with Plant-Powered Passion
It means we value whole food and put the inherent nutrition of food first when considering every ingredient. It means we make our food with a plants-first mindset.
It means we value not just the foods we make, but also how we make them by being progressive and mindful of sustainable and ethical farming practices.
So inside every box, bag and wrapper, there’s not just real food, but a real food philosophy at work.
Part of the reason is farmers face some steep barriers during the three-year transition period required to achieve USDA Organic Certification. And while more organic farmland is good for all of us, it’s difficult for farmers to make the change because they don’t see a return on investment immediately.
So we’re out to change it. We’re supporting farmers in transition to organic with cereals made with crops from transitional farmland. To make them, we’ve partnered with Quality Assurance International (QAI) to create a “Certified Transitional” standard. Just like the USDA Organic or Non-GMO Project Verified labels, the “Certified Transitional” badge will symbolize goods produced at the highest standards during a farmer’s transition to organic farming while paying them fair wages. It’s a badge we hope you’ll see not just on Kashi packaging, but on packaging everywhere so we can make a difference in the food system together.
We wanted to share some of the ways positivity may directly impact your well-being, so we can all embrace a happier, more fulfilled way of life.