Our Community
- Kashi was founded in 1984 in La Jolla, California by pioneers of the natural health movement.
- The name comes from the values of Kosher food and the macrobiotic diet inspired by Michio Kushi.
- We are driven to offer natural foods that support you and the planet.
- We provide diverse foods, flavors, and tips to meet your unique wellness journey.
- Wellness is personal—so we create food and inspiration to help you reach any goal.
We believe simple, plant-powered nourishment can make every morning a little brighter. Our story began in 1984, inspired by the values of Kosher food and the passion for healthy living. From La Jolla, California, we set out to bring goodness to your table, offering real ingredients and diverse flavors. Every bite counts for you and the planet. Wellness means something different for everyone—so we help you nourish your journey with food you can trust and inspiration rooted in nature.
At Kashi, we believe the path to wellness doesn't have to be a complicated one.
It all began with a passion for food.
Kashi was founded in La Jolla, California in 1984 by Gayle and Philip Tauber, pioneers in the natural health food movement.
What’s in a name?
The Taubers were inspired by the virtues of the Kosher food standard (“Kashruth”) and the macrobiotic diet, as championed by Japanese philosopher Michio Kushi, the two named their new company “Kashi”.
They set out on a journey...
to share with the world the possibilities of natural food that does good for the people who eat it and the planet it grows from.
Our foods have always represented a healthy lifestyle,
but what it means to be healthy, and how to get there, looks increasingly different for everybody. That’s why we create a variety of foods, flavors, tips, and inspiration to help you enjoy reaching your next goal. Whatever that is!
