When we set out to create a new cereal for kids, we thought, why not go straight to the source? The kids themselves.

We assembled a team of 5 inspiring Gen Z leaders, ages 12-17. Each member is as passionate about the environment, sustainability, health, and food as we are.

We worked with them to develop our Super Loops Cereals: Berry & Chocolate. Each delicious cereal is packed with simple organic plant-based ingredients, including superfood ingredients like red lentils, fair trade chocolate and berries for a tasty and positive start to any morning.