At Kashi, REAL stands for Renew Eating And Living. We started The Kashi REAL Project to raise awareness of the Real Food Deficit and promote the organizations working to keep real food in the minds and hands of communities throughout the country.
It would be effortless for us to simply donate money to a handful of charities doing great work to support real food. However, we realize there is an opportunity to make an even bigger impact on the problem and we can't do it alone. That's why we are asking you and others to join us in raising awareness of this growing issue. With your voice and our dollars, together we can make a real difference.
Here's how it works:
Every few weeks we will feature a different organization on a mission to tackle a piece of the Real Food Deficit. During this time, for every person who raises awareness for the cause via the Facebook LIKE button, and posts a Real Food statistic to his or her Facebook wall, we will donate $10 to the featured organization, up to a maximum amount.*
From planting orchards on school grounds to educating kids about nutrition labels to getting fresh produce in the hands of people with limited access, the money the organizations receive will be put towards positively impacting the Real Food Deficit.
What is the Real Food Deficit?
The Real Food Deficit is the gap between our vision of healthy communities and reality. It’s a complex problem including everything from moms struggling to prepare healthier meals for their families to underserved neighborhoods that don’t have access to fresh produce to children and teens growing up without positive influences and nutrition education. Helping more people enjoy real food is the mission that inspired us 25 years ago, and why we’re passionate about making an impact today. Learn More
We Can Help Now
*For every LIKE, the statement related to the Real Food Deficit will be shared on the user’s Facebook page and Kashi will donate $10 dollars, up to a maximum of $35,000 to Share Our Strength’s Cooking Matters Colorado. The donation status will be updated every 24 hours. Limit one LIKE per statement per Facebook account. There is a strict limit of one entry per person. If it becomes apparent that a participant is using a computer(s) to circumvent this rule or any other automated or programmed means, any donation will be void. The program will begin at 12:00am ET 4/19/12 and ends at 12:00am ET 5/9/12 or until the maximum donation is reached. Share Our Strength’s Cooking Matters Colorado will receive a minimum donation of $10,000. Must be a registered Facebook user to participate. This application is published by Kashi, which is solely responsible for its content. This program is in no way sponsored, endorsed or administered by Facebook. No purchase necessary. Void where prohibited. References