At Kashi, REAL stands for Renew Eating And Living. We started The Kashi REAL Project to raise awareness of the Real Food Deficit and promote the organizations working to keep real food in the minds and hands of communities throughout the country.

It would be simple for us to simply donate money to a handful of charities doing great work to support real food. However, we realize there is an opportunity to make an even bigger impact on the problem and we can't do it alone. Through your participation in our online campaigns and helping us to raise awareness, we've given more than $700,000 to help more people enjoy real food through greater access and education. We invite you to join us as our mission continues.

Learn how you can help more people enjoy real food at Causes.com/Kashi. Together we can make a real difference.

What is the Real Food Deficit?

The Real Food Deficit is the gap between our vision of healthy communities and reality. It’s a complex problem including everything from moms struggling to prepare healthier meals for their families to underserved neighborhoods that don’t have access to fresh produce to kids growing up without nutrition education. Helping more people enjoy real food is the mission that inspired us 25 years ago, and why we’re passionate about making an impact today. Learn More