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Kashi and the NON-GMO Project

Gmo_statement

We’re excited to share an update on our work with the Non-GMO Project, North America’s only independent Non-GMO verification program. Eleven of our foods are now officially Non-GMO Project Verified including Autumn Wheat, Cinnamon Harvest, Island Vanilla, Strawberry Fields, 7 Whole Grain Flakes, 7 Whole Grain Puffs, 7 Whole Grain Pilaf, Simply Maize, Indigo Morning, Blackberry Hills, and Berry Fruitful. This is the first step in our phased approach, and we’re committed to this journey! Check out our product pages at Kashi.com or search for Kashi at www.nongmoproject.org for updates as we continue to make progress.

What are GMOs?
Genetically modified organisms (GMOs) are organisms that have been created through techniques of biotechnology, also called genetic engineering (GE). This process combines DNA from one species with another species.

What’s Kashi position on GMO?
At Kashi, we’ve been helping to create positive change in the food system since 1984 when the company was founded. Currently, more than 80% of many crops are grown using genetic engineering in America and only 0.7% of U.S. cropland is organically grown so we believe the food system still needs to evolve. That’s why we have nearly tripled our use of organic ingredients since 2005. Now we’re partnering with the Non-GMO Project to achieve Non-GMO Project Verification, which is another important milestone on our journey.

Do you use GMO ingredients?
The foundation of our foods is our unique combination of seven whole grains which are not grown using GMOs. However, the majority of food crops grown in the U.S. are genetically engineered. In addition, factors such as pollen drift from nearby crops and current practices in agricultural storage, handling, and shipping, has led to an environment in North America where GMOs are not sufficiently segregated. As a result, some of our foods include ingredients made from genetically engineered crops.

What is the Non-GMO Project?
The Non-GMO Project is the leading independent verifier of non-GMO foods and the only third-party verification system in the U.S. They are a non-profit multi-stakeholder collaboration committed to preserving and building sources of non-GMO products, educating consumers, and providing verified non-GMO choices.

The Non-GMO Project works with FoodChain Global Advisors, an independent consultant and administrator of the Non-GMO Project Product Verification Program.

To learn more about the Non-GMO Project, please visit http://www.nongmoproject.org/

How does the Non-GMO Project Verification Process work?
Our Non-GMO Project Verified products are produced in compliance with the rigorous Non-GMO Project Standard. The Non-GMO Project Standard includes ongoing testing of risk ingredients and does not test finished products. For more information about the Non-GMO Project Standard please visit http://www.nongmoproject.org/product-verification/non-gmo-project-standard/overview-of-the-standard/

How long do you anticipate the Non-GMO Project Verification process taking?
Timing for Non-GMO Project Verification can take up to several months or years and depends on many factors including how many products a company enrolls at one time, the number of ingredients in a product and the level of evaluation required for each ingredient. We are continuing to take a phased approach to achieve compliance with the rigorous Non-GMO Project Standard.

What foods will this affect?
Currently, eleven of our foods are now officially Non-GMO Project Verified including Autumn Wheat, Cinnamon Harvest, Island Vanilla, Strawberry Fields, 7 Whole Grain Flakes, 7 Whole Grain Puffs, 7 Whole Grain Pilaf, Simply Maize, Indigo Morning, Blackberry Hills, and Berry Fruitful. A number of our other foods are currently in process with the Non-GMO Project.

As our foods achieve Non-GMO Project Verification we will share this information through our product pages on Kashi.com. This information will also be available on the Non-GMO Project website (http://www.nongmoproject.org/consumers/search-participating-products/search-by-name/).

Are foods that contain GMOs harmful to your health?
The scientific community has not established a causative link between GMOs and any impact on human health.

Which of your products are organic?


Is a Non-GMO Project Verified or USDA Organic product healthier than one that is all natural?
Not necessarily. There are many factors that determine whether a food is “healthy”. Nutrition, farming practices and environmental impacts are all factors to consider when making a decision about whether a food is appropriate for you or your family.


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  1. User_48
    slamdunkin didn't love this. about 1 month ago

    I just want to bring the company’s awareness to the fact that this is not a dead debate. I am another formerly loyal customer of Kashi who feels deceived. I am not a Californian, I am from Massachusetts. This is not just a statewide issue, it’s a national and even international one – it affects human beings everywhere! That Kashi would label its foods as all-natural and make various claims about its interest in our health while knowingly and intentionally using GMO ingredients is obviously disappointing. But that Kashi OR its parent company would donate hundreds of thousands of dollars against, or even simply vote against, a law that would allow consumers to make informed decisions for their own and their familys’ health, is an attempt to hide information from the consumer. Very deceitful, Kashi. You have lost another family of consumers. I am truly disappointed by Kashi’s lack of social responsibility, and I will inform others of what I have learned. Shame indeed.

    1. User_48
      slamdunkin about 1 month ago

      To be clear and fair, I did and do continue to admire Kashi for the steps it does take in the name of its consumers’ health. It is only because I was such a strong admirer of Kashi’s apparent mission to inform the public about health-related lifestyle decisions that I was so truly disappointed to learn of the path the company took with regards to Proposition 37. Get the GMOs out of ALL your food, and work FOR, not against, proper food labeling, and you will win many customers back if you haven’t waited too long.

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  2. 48_054
    Quarma commented on this. 3 months ago

    Thank you for the information and links. I have a friend so concerned about this she is considering moving out of the country!

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  3. User_48
    kalona44 commented on this. 4 months ago

    I am ashamed to say that I have been totally blind to the GMO epidemic in the world. I knew they were bad but just did not pay attention. I have woken up and through an unopened box of Kashi this morning and explained to my roommate the situations regarding GMO foods and the companies that lie about their safety.
    I live in Hawaii were it has been the epicenter for experiments for GMOs for the world! WOW, talk about being sick when you think you live in Paradise and they are here polluting it! Well, I’m standing up now and taking arms to spread the word to my friends and tell them who is GMO free and who IS and who is NOT. This bs about being partially GMO is out. Once you were in you were guilty of being money hungry as the Killer chemical companies that you sold out to.

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  4. User_48
    T424and9 commented on this. 4 months ago

    Kelloggs spent close to $800k to defeat California prop 37 to fight labeling GMO’s. I’m so sad that Kashi isn’t GMO free. I trusted the Kashi product and fed it to my kids. I had no idea that Kashi contains that crap. I haven’t been buying Kelloggs products because I know they use GMO sugar beets. I’m sad…I already started making my own granola bars.

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  5. User_48
    CynPrice commented on this. 5 months ago

    Although, your being a product of Kelloggs still will sway my purchase habits. Tell kellogs to clean up its act, do they know how much i miss cornflakes.

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  6. User_48
    CynPrice commented on this. 5 months ago

    I am pleased to know you are doing something about Gmo’s Please mark your Non-Gmo products with the non gmo label clearly. I only buy non gmo. NON GMO COOKIES AND BARS WOULD BE GREAT. I dont mind sacrificing taste to not have monsanto corn syrup

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  7. User_48
    NOgmo commented on this. 6 months ago

    Game over Kellogs and any company involved in gmo.
    How dare you support gmo and then feed it to an unknowing people.
    gmo is banned in a growing number of countries for a reason!
    How dare you spend money to vote no on anything that would
    allow people to have informed consent as to what they are buying.
    Monsanto and all it’s satellite companies and minions
    are finished!
    How dare you lie and obfuscate the truth!
    THIS IS OUR HEALTH…not yours.
    You do not speak for the world.
    You disgust me.
    The world can do better.

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  8. 48_394525_10151098780514934_741592837_n
    dadidaduda commented on this. 6 months ago

    You have some nerve selling GMOs and donating to NO on 37 campain (against GMO labeling) and than preaching how “pro organic” your company is. YOU ARE A SELLOUT! And I’m not buying anything from you until you are on the side of consumers. Which means: “ALL NATURAL” labels should be EQUAL to USDA 100% Organic and not anything else… Definitely no GMOs please!

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  9. User_48
    justinechar commented on this. 6 months ago

    My grandparents didn’t have to label their foods. All foods were organic. Then harmful chemicals were introduced into food production. These chemicals were not labelled. The chemicals got to the point where they were out of control and got into almost all of our food. How could we tell which foods were free from artificial chemicals? Those who did not use these chemicals began to label their food “organic.” The rest of the food supply, by default, attained the misleading signifier; “conventional.” This precedent is being followed by Kashi in their participation in the so called “non GMO project.” GMOs are out of control in the food system in this country, because unlike most countries, the US and Canada did not require labeling from the outset. The non GMO project will do the same thing that the organic vs conventional designations have done; make natural foods more expensive when compared to GMO laden foods by putting the administrative onus of separating GMO contaminants from natural foods on the shoulders of the natural food producer. The non GMO project will bear the cost imposed upon them by the GMOs infesting the food environment. The non GMO project is analogous to having the fishermen pay for cleaning up after oil spills. Prop 37 would have put the responsibility in the hands of those who produce GMOs to identify themselves. As a token (partially) natural food arm of a giant industrial food company (that sells exclusively GMO laced products – one can only assume, as GMO labeling is non-existent in this country) Kashi is pretending to address the labeling of GMOs in a manner that will continue to keep natural foods out of financial reach of most ordinary people in this country. It doesn’t matter that supporters of prop 37 might threaten to boycott Kashi over their role in defeating the proposition. Kashi is a patsy for Kellogs, posing as a natural food company, providing a model of an ideal alternative that allows the parent company to increase their supremacy of profitability. I don’t presume to shame a corporation without a soul. Shame on us for buying into the lies that were sold us by the no on 37 campaign.

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  10. User_48
    imawombat commented on this. 6 months ago

    You really have a lot of balls pushing this project when your parent company, Kellogg, donated ($632,500) in 2012 to the smear campaign to defeat California Proposition 37, which would have required labeling GMOs in food products. The industry spent $46 billion to keep their dirty little secret. Unfortunately because of this heinous breach of public trust, I can no longer buy Kashi products and will be informing my friends of alternatives from companies that, in the best interests of their customers (not their corporate overlords) contributed money to fund the labeling effort. Shame on you!

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  11. User_48
    Amberwaves12 commented on this. 7 months ago

    Recently, I found out that Cheerios have GMOs so I switched my 3 year old daughter to Heart-to-Heart cereal. She loves the “heart” cereal for breakfast. After that I discovered how delicious Go-lean Crunch tastes with Greek yogurt, so my 15 year old daughter have been eating that for breakfast. Now I find out that it didn’t really matter and the extra money I spent for these particular products didn’t get the GMOs out of our food. When Kashi states that they are searching the world for the “best ingredients”, in my opinion they aren’t searching far enough out of our damaged food system. Maybe that’s impossible now that Monsanto has control of most of our food. I can only hope that Prop 37 will pass and we as consumers can take back control from Monsanto. It’s gone far enough already. At this point, I’ve come to the conclusion that the only way to feed my children with a clear conscious is to buy organic everything and as local as possible. Kashi, please continue verifying your non-GMO products and please hurry to get Heart-to-Heart and Go-Lean Crunch on the list. They’re delicious and I’d love to eat them again.

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  12. User_48
    Upset commented on this. 7 months ago

    What a disappointment to find out Kashi is supplying consumers, which use to include myself and our family with products containing GMOs and pesticides. Until Kashi fixes this major issue and rebuilds our trust as consumers we will no longer buy or support Kashi or Kelloggs. In fact any such personal or corporate financial investment in Kelloggs as a publicly traded company would never be considered and if made withdrawn/sold. We do not believe we were treated with integrity, honestly or value by Kashi and Kelloggs. Perhaps Kellogg needs to revisit their corporate responsibility report. If both companies are able to fix this problem they may show value to us as a worthy organic product to once again purchase and/or even invest in. Until then we will not support either company or any of their products.

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  13. User_48
    CChesn commented on this. 7 months ago

    Our family very much appreciates Kashi’s commitment to having 3rd party testing and verifcation of the absense of GMOs in their products. And we SO look forward to returning as customers when Kelloggs and Kashi take the high road and support Proposition 37. Your leadership in this matter would launch your business to greater revenues and, also, be the right thing for all consumers.

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  14. User_48
    Myhealthmatters commented on this. 7 months ago

    I am completely shocked to here that Kashi opposed to Prop 37. By promoting your products as a healthy alternative to the other products, you have an obligation to to your consumers to keep them and their health first. This is the basis in which your company was founded. If Kashi would support Prop 37 or just identified on the labels the GMOs contained in there products and let the consumer decide, your fan base would grow instead of diminish. I personally will discontinue purchasing Kashi products until all GMOs have been identified on their labels, or until all Kashi products no longer contain GMO’s.

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  15. User_48
    DrBeezy commented on this. 7 months ago

    Until I read about Kashi’s opposition to GMO labeling, naively, I had no awareness that most of your product line was high in GMO grains and soy. While clearly late to the party, happy to now know this, and will now be spending my dollars elsewhere until you make more progress than this first step.

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  16. 48_sunshine

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  17. User_48
    CarolCh commented on this. 8 months ago

    When will you be making GoLean Crunch GMO free? I had eaten this cereal for years and years until I learned it contained GMO’s.

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  18. User_48
    Chrissy36 commented on this. 8 months ago

    Everyone, haven’t you ever thought of this….A company gets bought out by large corporation because of lack of support from consumers in the form of purchases to help the company keep going or to help it grow. So, if we don’t want something like this to happen again…maybe we as consumers need to be more diligent in supporting our smaller businesses and make it where they don’t have to rely on big corporations to survive and grow. Haven’t you ever thought of that before? Its easy for us to complain, but a business is there to make money. That is what a business does. It can have a worthy purpose, but if we don’t support then it either goes under or gets bought out. So we as consumers are likely also at fault for this, maybe Kashi or other companies we believed in didn’t have to get bought out if they had more of or support to make it unnecessary…and where they can grow as a business without corporate dollars. We need to stop complaining after the fact and support our smaller businesses so they can grow and be robust without big corporate money.

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  19. User_48
    Chrissy36 commented on this. 8 months ago

    Everyone needs to calm down! First, Kashi can’t control what their parent company is doing. They made a mistake by allowing Kelloggs to purchase them, but Kelloggs has the power now….you as a consumer can boycott Kellogs and bring the fight to them. Why bring it to just Kashi, when its Kelloggs you are mad at. SO stop complaining and crying, go and boycott Kelloggs if you are so mad about Kelloggs. As far as the GMO, most of the food that you eat regardless has GMO in it. So you are eating it anyway. What Kashi is doing is trying to meet a legitimate concern about GMO’s by having more non-GMO cereals. Instead of you appreciating what Kashi is doing, you still want to bash them. Okay, are you bashing any other companies who you purchase food from, which has GMO’s….are you bashing any restaurants who most certainly feeding you GMO’s? If you are really that concerned about GMO’s, and not just blowing steam to make yourself feel better, then do something about it. Don’t just scream and yell, DON"T BUY THE PRODUCT…but buy the products that don’t use GMO’s! The more you scream and yell, the more you look like you won’t do anything else constructive. I commend Kashi for making this effort, and I will buy Kashi no matter what anyone here says. I support any company that changes what they can control.

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  20. User_48
    notgeneticallymodified commented on this. 9 months ago

    I am a label reader, you have to be these days. I thought it was bad when a product contains 3 days worth of sodium, or a heart attacks worth of cholesterol and fat. Now I have to check somewhere else (like the internet), to see if the product contains GMO’s. If you are proud of your product, why would you (or your “parents”) want to pass a law forbidding this information? You are what you eat, and I am NOT genetically modified or “engineered.” I have always thought that you were a company that uses “natural” ingredients, that is what your advertising states. GMO’s are not natural, get them out of your products. Another thought, since we don’t know how these seeds are modified, what about people who are allergic to certain foods?

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  21. User_48
    baggman commented on this. 9 months ago

    You talk about Kashi as if it were an independent company. Your not. You sold out to Kellogg over 10 years ago, and are therefore servants to your corporate masters, who are interested in one thing and one thing only… profit! I wonder what W.K. Kellogg would think of the crap (GMO’s) you put into your products? 7 grains on a mission… to deceive! Shame on you! I just literally threw out 6 boxes of Kashi trail mix bars. One of the few choices we have in this country is what we eat, and you’re no longer it.

    1. User_48
      Chrissy36 8 months ago

      Only thing you can do is not buy the product, saying shame on Kashi is not going to help. A company gets bought out by another one because of lack of support and lack of revenue to help the company keep going or to grow. So, maybe we should be more diligent in supporting or smaller businesses and make it where they don’t have to rely on big corporations to survive. Haven’t you ever thought of that?

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  22. User_48
    mpressmarcy commented on this. 9 months ago

    LIES AND DECEIT for profit and gain.
    I no longer trust the Kashi Brand!!! I believed in your marketing campaign that your product was all natural. Only now that you got caught lying to the public, (through independent testing) are you making any effort to clear the name. As a consumer, I should have been aware that the use of Soy in your Kashi Go Lean Cereal was an indication that there were GMO’s in your product, but I believed that Kashi had it’s customers’ interests at heart! Evidently, YOU DON’T, you’re just feeding bank accounts, no longer caring for the people that helped grow your company. Shame on you.

    I’ve made choices about what products I put in my body, No HFC and No GMO’s. I’ve eliminated soy based products with the exception of my Kashi Go Lean Cereal-because I trusted you. So, you now have a line of products that are GMO free, the product I’ve enjoyed for years is not on the list. You’ve lost a loyal customer.

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  23. User_48
    betti commented on this. 9 months ago

    I am so sad to find out you have lied to all of us. As long as you are associated with Kellog’s, which does not support Prop 37, I will no longer buy ANY of your products. Kashi, your name once meant something! No longer! We want to know what is in our food!

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  24. 48_feather rainbow
    ShyButterfly commented on this. 9 months ago

    such a shame. I enjoyed you products, but I won’t be buying them anymore until all of them are GMO free

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  25. User_48
    Sloweater didn't love this. 9 months ago

    I’m glad you are making efforts to remove GMOs from your product. However, I find it disingenuous. Your parent company, Kellog’s, has given hundreds of thousands of dollars to fight against Prop 37. Prop 37 is a much needed measure which will require companies to label GMOs in their products and give consumers the ability to make an informed decision. Because Kellogg’s is fighting against Prop 37, I will no longer be buying your granola bars. I don’t want my money to be used in this way.

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  26. User_48
    oldwomanok commented on this. 9 months ago

    Yes, Kashi’s parent company is spending big money opposing the effort to require labeling of food that contains GMOs so that people can decide for themselves whether to eat them or not. But on the bright side, they do have those pretty rainforest commercials.

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  27. User_48
    knauej commented on this. 9 months ago

    I am sorry to see that your parent company Kellogg has donated against Prop 37 in California for labeling GMOs or genetically engineered food ingredients on food packaging. I will no longer be supporting your business or your parent corporation.

    James Knauer

    1. User_48
      oldwomanok 9 months ago

      Amen!

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  28. User_48
    BioPro8 commented on this. 9 months ago

    I’m confused. Why sport the Is a Non-GMO Project on your box, but then contribute $612,000 to defeat Proposition 37. Why don’t you believe that Californians have the right to know what is in our food? I used to be proud that you started out in La Jolla, but now I’m ashamed of you. The marketing is transparently false when your actions speak so loudly.

    1. User_48
      oldwomanok 9 months ago

      Don’t be confused. They put the logo on the box because they think it will sell stuff and make them money. They donate money to stop the requirement to label GMOs because they think labeling will make it harder to sell stuff and make them money. Simple.

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  29. User_48
    oldwomanok commented on this. 9 months ago

    From the Kashi FAQ “The foundation of our foods is our unique combination of seven whole grains which are not grown using GMOs. However, the majority of food crops grown in the U.S. are genetically engineered.”

    Yes, Kashi, that’s true—they’re patenting the entire genome to make an extra profit. But guess what? YOU’RE a huge company, owned by another even more huge company (Kelloggs), and if Kelloggs said they wanted NON-GMO grain by the millions of tons for its cereals, someone—no lots of someones—would grow it.

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  30. User_48

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  31. 48_8
    ayanatsume commented on this. 11 months ago

    What technique is that? I thought GMO is the alteration of genes in certain organism to produce what they want? IS this correct?

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  32. User_48
    snaily81396 didn't love this. 11 months ago

    I personally am not afraid of GMO’s, I think they can be very beneficial if done right.

    1. User_48
      oldwomanok 9 months ago

      And who do you trust to make sure they’re “done right?” USDA is 100% in line with ‘big food’ or else they wouldn’t have a job, because big food and big ag control the Congress and USDA. There are no long-term, quantifiable studies proving that GMOs are safe. In fact, most of the world doesn’t allow it because of safety concerns. And, it seems to be common sense until shown otherwise—plants that can tolerate being sprayed with an herbicide that has been linked in studies to higher incidence of birth defects, or that poison bugs who eat them, doesn’t like great food to me. Eat ‘em if you like ’em—-but they’re not for me. And in any event, if un-natural GMOs are so wonderful, then why are Kashi and other companies that make heavy use of them advertising how great they are by labeling, instead of trying to hide them behind a “natural” whitewash.

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  33. User_48
    trulynatural didn't love this. 11 months ago

    if Kashi markets itself as an all natural product line, then ALL its products should not contain GMOs, not just the onces they want to push to increase sales. Odd to see that Go Lean and Go Lean Crunch aren’t on the list. Perhaps bc the sales of these substances doesn’t warrent cleaning it up from GMO laden ingredients

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  34. User_48
    excellentjohn commented on this. 11 months ago

    The only thing that keeps me from buying the Kashi brand is your parent company is Kellogg’s. This is the same company that has SEVERE quality control issues. EGGO and other sister brands have been in the news. I even experienced it myself with some sticks in my cereal and bugs in my Kashi frozen dinners. That a a ton of salt. No thank you! Can we trust Kashi is certified GMO free??? NO… Not too much. If you were NOT owned by Kellogg’s, I would trust you. Too bad.

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  35. User_48
    kyaich211 commented on this. 12 months ago

    I am very disappointed that kashi would contain any gmo’s in their products. Please do not say it is because our bought off politicians say it is safe, there has been no in depth testing to prove safety and last I checked the crooks in Washington that made that decision are not scientists but in fact ignored recommendations by scientists to do further testing.
    I will not purchase GMO food or support a company that uses GMOs. One customer you won’t get back until you label your food as non-GMO.

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  36. User_48
    weshealthfoods commented on this. 12 months ago

    I have been buying Kashi products for over 20 years now and I am really disgusted to hear about you using GMO ingredients! Guess I should have expected that from Kellogg’s! I will not be using anymore of your products or selling them in my health food store until ALL of them are GMO FREE! Even then I may have a hard time trusting your company again! You act proud because a few of your products are now NON-GMO certified, what a joke! You are a disgrace to health seekers everywhere!

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  37. User_48
    LabelWouldHavePreventedThis commented on this. 12 months ago

    You say, “The scientific community has not established a causative link between GMOs and any impact on human health.” That’s hardly surprising when political appointees (often former employees of Monsanto) headed USDA, FDA and EPA (still do), and ruled that foods produced by the “relative new science” of genetic engineering are equivalent to the foods developed through natural breeding over millennia—and therefore don’t require labeling or testing. Yet it was revealed in a lawsuit that even the government’s own scientists warned that these novel foods should be tested. And now they are being tested, in a truly frightening manner, by the biggest group of Guinea pigs on earth…the American people! And with no labeling, many Americans are still unaware of this.

    You also lament “factors outside our control, such as pollen drift from nearby crops and current practices in agricultural storage, handling, and shipping [have led] to an environment in North America where GMOs are not sufficiently segregated. As a result, some of our foods may contain GMOs.” Are we supposed to believe that a big conglomerate like Kellogg’s is just a poor hapless victim of outside factors? That you never actively purchased GMO crops, that it was pollen drift that caused your soy (see cornucopia.org ) to test 100% GMO! Nonsense! If giant corporations like Kellogg’s—and the companies they acquire like Kashi—had not knowingly bought GMOs and quietly slipped them into our food supply without labeling, this outrageous situation that you claim is “outside your control” would never have become so severe. And now you want to blame pollen drift and agricultural practices for all your problems. No way! Put the blame where it belongs.

    Blame yourself, Kellogg’s, for calling roundup ready soy inserted with bacterial and viral genes and antibiotic markers “natural.” Blame your greed for calling Kashi “natural” when your own market research must have told you most people thought it meant no pesticides or GMOs—some even thought it meant organic. Surely you knew that, but then you insult us by concocting your own ridiculous definition of the word.

    Kellogg’s, you knowingly deceived us. I believe that calling Kashi “natural” was a deliberate effort on your part to “green-wash” GMO soy in the name of profits. It was a lie. How can we trust your products now? I will never again buy Kashi as long as Kellogg’s continues to peddle unlabeled GMOs in its other products. Only companies as large as Kellogg’s can turn around the awful situation they helped create. If Kellogg’s demands non-GMOs from farmers, farmers will grow them.

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  39. User_48
    idelbono1 commented on this. 12 months ago

    By the way, I am boycotting (and urge others to do so, too) anything claiming to be “natural” or “all natural”. It has no legal meaning and is meant only to deceive the public into buying their products thinking they are organic, or at least, free of pesticides, GMO and all the other bad things we can only avoid by buying organic. I have learned to ask the questions, and the answers all point to attempts to mislead people.

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  40. User_48
    OrganicFoodGuy commented on this. 12 months ago

    Kashi’s response to this crisis displays how clueless their management is in handling this crisis. It does not realize that this is its “Tylenol” moment but unlike then J&J’s response, Kashi’s response has been to double down by saying that they followed the rules. Who cares about rules- SPAM makes meat as per the rules! That does not mean I am gonna buy it!!
    They are not realizing that their customers flocked to them because other food companies were untrustworthy and the most valuable facet of their brand is damaged. Also, their customers are educated and web savvy, so they should have gone into damage control instead of shooting the messenger.

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    Diver didn't love this. 12 months ago

    Two inches below, you advertise “10 Natural Food Gifts”. Your definition of “natural” has been compromised, in the opinions of many.

    To the left, there are 42 irate comments. Former loyal customers who feel they have been deceived; their “healthy” food replete with genetically modified ingredients, and laced with pesticides that are known carcinogens. Some of them were pregnant mothers who thought they were doing the best for their child. To the right of those angry comments is your ad for “natural” food gifts.

    If you can’t see the bizarre irony in that, then I’ll pay for your first session with Dr. Phil.

    Once trust is lost, it’s hard to regain. The non trusting eye – which you have created – sees your NON-GMO Project as simple damage control . . . nothing more than an exercise devised by your PR department after you were caught lying to your customers.

    You either understand the ethics underlying a healthy lifestyle or you don’t. Those who choose to live that lifestyle do so with all of the attending ethical implications. If you truly embodied those ethics and understood that philosophy, there would be no need to join the NON-GMO Project to “prove” your good intentions. If you believed this course of action was the correct thing to do, we wouldn’t need to be responding to this blog.

    The potential damage done cannot be undone. Your response, for me, is too little, too late.

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  42. User_48
    goferris commented on this. 12 months ago

    I’m very sorry to hear that Kashi still uses GMO’s in their products. I always thought they were a healthier company, but now realize they are just poison in a box. As many of the posters stated, Monsanto has infiltrated our food supply with products that are bad for our health, economy and environment. Read for yourselves. Unbiased facts don’t lie. I support the country of Brazil in its fight against Monsanto and I will no longer be purchasing any Kashi products. Accessory to the crime…let our consumer dollars speak!

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    Diver commented on this. 12 months ago

    PS -I would add that there was no “causative link” established because the FDA approved GMO use without benefit of testing. Catch 22: no testing = no causative link . . . no causative link implies it’s healthy. FDA approval implies no need to test. I would urge anyone interested in this topic to google “fda + monsanto”. Anyone that can read will clearly see why there is no “causative link”, and as long as the revolving door exists in Washington, there never will be.

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  44. User_48
    Diver commented on this. 12 months ago

    Kashi makes it sound like GMO’s are floating around all over the place and there’s no way to avoid them. Their argument also ignores the fact that their product WAS tested by an independent lab. Their Go Lean cereals, which gets their protein from soy, tested 100 percent genetically engineered. While I encourage them to clean up their act and finally tell the truth, it’s clear their parent company, Kelloggs, is far more interested in damage control than truth at this point.

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    DeceptionRus commented on this. 12 months ago

    VERY disappointed to read that the Kashi GoLean cereals use GMO soybeans among the ingredients. It was my understanding that this was an all natural product as claimed by the packaging. As well by consuming the product I was supporting my effort to consume natural, healthy food and not to poison myself with toxins. You should be ashamed as you have betrayed your customer base and I will never purchase another Kashi product (or Kelloggs product for that matter!).

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    SayNoToGMonsantO commented on this. 12 months ago

    Perhaps it’s time for Kellogg’s to creeate a new kind of cereal, one that more clearly represents it’s brand, name it Monsant "O’s! Pure GMO goodness, sprayed, doused, and drenched in chemicals, and you can still use your all natural label on it. I certainly feel like you owe me for overpaying for years for subpar cereals, thinking you were doing me better by your higher price, but I am feeling, cheated, lied to and purposely misled. Is there any chance you can do better in the future?

    1. User_48

      Love your idea for MonsantOs! Kelloggs wouldn’t even have to create a new cereal—they’ve already have the genetically-altered soy. Definitely give it a popular, meaningless label like "ALL NATURAL!” I was walking through the aisles of the grocery store yesterday and the word “natural” seemed to jump off every box…MonsantO’s false claims will fit right in with all the other lies!

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    Nansen commented on this. about 1 year ago

    I am sure if the former owner of this company still owned this company, instead of being bought out by Kellog, they would STILL be organic and non-gmo. Sorry, you just lost a good customer…

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    furious commented on this. about 1 year ago

    I will never buy a Kashi product again and will continue to urge others not to. The point is if you are all about organic’s, you don’t ever expect a company who puts themselves out there as such to deceive you in such a horrific way. Kashi, you are now in bed with Monsanto and can never be trusted again!! I threw out all of your products, You are dead to me!

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    HBPDoulaMidwife commented on this. about 1 year ago

    I recently read about the GMO in my favorite- kashi go lean- and I am IRATE. I have long trusted this brand and recommend it to all of my pregnant and nursing moms for a great source of protein and fiber to keep them and their wee ones healthy. I am glad to hear that there is a move to nonGMO and I am glad- keep it up and I will continue to trust this brand but will not buy any product unless it is nonGMO. Please aim to make your ENTIRE line this way- for the health of your consumers and this planet too.

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    TravelE commented on this. about 1 year ago

    We feel misled by Kashi. I thought they were a cereal to be trusted. I want healthy food, not genetically modified. Won’t be buying ANY Kashi until they fix all their products.

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    briteleaf commented on this. about 1 year ago

    We used to enjoy kashi but the kind that we like has GMO’s in them. Goodbye Kashi. We believed in the quality of your product and now know that you sold out to increase your profit. Never again!!!

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    Stitches commented on this. about 1 year ago

    Total lack of transparency! Your commericals show many “Natural” fields and selection of ingredients. Why do you not show a crop duster spraying Roundup on the same? If you want to be a leader – be one! Otherwise get out of the way and let others lead. This attitude of saying/showing one process and selling another will only make Kashi (Kellogg) a former favorite in many stores. Put up all the video messages you want about why you do not specifically tell us what in in your products but it is the message in your ads that is misleading consumers.
    Shame on you!
    Signed ,
    Former consumer and product ambassador

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    Mislead commented on this. about 1 year ago

    Like the no gmo project! Do not like your use of the term natural on things that contain gmo ingredients. It is dishonest and misleading. Also Kellogg’s openly admits that it’s food in Europe is gmo free because of consumer demand but that it has gmos still in the US. I have lost all respect for a company that would knowlying give us gmos when obviously they can make the same thing without it. Shame on you. What do you feed your own families?

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    Ecostruxture commented on this. about 1 year ago

    WHAT A ROYAL SCREW UP!
    KASHI (KELLOGG)WILL NEED TO GET THIS RIGHT QUICKLY OR LIKE THE OTHERS YOU WILL DIE A QUICK DEATH AT THE HANDS OF LOYAL CONSUMERSCONSUMERS HAVE REALIZED FOR SOME TIME WHO HOLD THE POWER TO CHANGE THISTHERE IS NO TURNING BACK AND NO MORE TIME FOR DECEPTION
    PEOPLE HAVE ALWAYS WANTED TO KNOW ALL ABOUT THEIR FOODS, BUT OVER THE YEARS HAVE COME TO TRUST COMPANIES LIKE KELLOGG WHO USED TO STAND FOR A HIGH LEVEL OF QUALITYTHIS IS NOT THE CASE ANYMORECONSUMERS NOW TRUST NO ONENOT YOU OR ANYOTHER BRANDTODAY KEEBLER STILL USES HYDROGENATED OILS (TRANS FATS) IN MANY OF THER PRODUCTS EVEN THOUGHT THIS STUFF GIVES YOU GLOGGED ARTERIES AND HEART DISEASE
    WHATS SAD IS…IT IS THE COMPANIES LIKE KELLOGG THAT HAVE THE RESOURCES AND POWER TO EASILY CHANGE THIS AND THE INDUSTRY..AND LIKE THE OTHERS HAVE SUBMITTED TO WALL STREET IN FAVOR OF PUMPED UP PROFITS AND EARNINGS!

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    UdayGK commented on this. about 1 year ago

    Good work Kashi – keep us informed!

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    herbmary commented on this. about 1 year ago

    I find it sad that with all that has been published online about how consumers want GMO’s labeled (not to mention eliminated) that Kashi only has 7 products that are verified non GMO and that recently with the Green Grocer taking off the shelves non GMO Kashi products that you had to post a video saying that it is inevitable that GMO’s will get into our food supply – so what direction are you taking here? I have to say that I will no longer purchase Kashi products, since selling to Kellogg’s you have gone the way of bowing to the large food conglomerates who want to give the impression of being ‘a healthy and natural choice’ but actually it is all smoke and mirrors. Goodbye Kashi.

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    jom commented on this. about 1 year ago

    I enjoyed eating my Kashi cereal each morning. Now I am perplexed as to what I should do with the remaining boxes I have (Heart to Heart oak flakes and blueberry clusters and Heart to Heart warm cinnamon oat cereal). Not only is this a GMO problem I am now reading about pesticides. Please tell me what should I do about the remaining 4.5 boxes of cereal I now have in my pantry. Thanks!

    1. User_48
      Diver 12 months ago

      My personal suggestion would be to toss them! I just opened a new box of blueberry clusters yesterday. To my mind, the downside of eating genetically modified food is far more important than losing four dollars worth of product.

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    hlhart2001 commented on this. about 1 year ago

    I am hopeful that Kashi will continue to move toward total non-GMO ingredients in their cereal. Unfortunately the two products we have bought in the past include GMO products(Heart cereal, Go Lean)…so I will have to look at other alternatives. I am sure you are aware that there is a picture floating around on the web, and social media of sign posted in a grocery store that says why they pulled your products from the shelves(use of GMO ingredients). It is unfortunate that Kashi when bought by Kellog had to sell out to sell more cereal. The movement for non GMO foods and the labeling of them is growing. Be ahead of the curve and move toward total non-GMO. Thank you!

    1. User_48
      Diver 12 months ago

      Yes, it is unfortunate. But, for me, once trust is lost, it needs to be earned back again. The only reason they participate in the NON-GMO Project is damage control, not because it is the correct thing to do. If it was, we wouldn’t need to be responding to this blog. Personally, I cannot trust a company that reacts only because it was caught. You either understand the ethics underlying a healthy lifestyle or you don’t. The potential damage done cannot be undone. Their response, for me, is too little, too late.

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    I have recently become concerned about GMO products, and was saddened to learn Kashi was not on board. I am so happy to hear you are now moving towards all non-GMO products. As soon as our families favorite cereal is Non-GMO, we will purchase it again.
    Thanks!

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