KASHI™ - MOLLIE KATZEN COOKBOOK SWEEPSTAKES

OFFICIAL RULES

NO PURCHASE NECESSARY. VOID WHERE PROHIBITED.

HOW TO ENTER: The Kashi™ - Mollie Katzen Cookbook Sweepstakes (“Sweepstakes”) is an online-only Sweepstakes. Sweepstakes begins at 12:00:00 AM (ET) on 10/1/09 and ends at 11:59:59 PM (ET) on 4/30/10 (“Promotion Period”). To enter, go to www.kashi.com/mollie, and follow the online instructions to register and complete your entry. Registration is free. Minors must have permission to enter from their parent or legal guardian prior to entering.

All entries become the property of Kashi Company (“Sponsor”) and will not be returned. Limit one (1) entry per email address for the Promotion Period. In the event of a dispute regarding entries, any entries will be deemed to have been submitted by the Authorized Account Holder of the email address submitted at the time of entry, provided that person meets all eligibility requirements set forth in these Official Rules. “Authorized Account Holder” means the natural person who is assigned to an email address by an Internet access provider, online service provider, or other organization that is responsible for assigning e-mail addresses for the domain associated with the submitted e-mail address. Entrants may not participate with multiple e-mail addresses, nor may entrants use any device or artifice to enter multiple times per day or as multiple entrants. Any entrant who attempts to enter with multiple e-mail addresses, under multiple identities or uses any other device or artifice to enter multiple times per day will be disqualified from participation in the Sweepstakes and all entries submitted by that entrant will be void. Only fully completed entries are eligible. Proof of submission will not be deemed to be proof of receipt by Sponsor. Sponsor is not responsible for any change of mailing address, email address, and/or telephone number of entrants.

ELIGIBILITY: Open to legal residents of the fifty (50) United States and District of Columbia who are 13 years of age or older at time of entry. Employees of Kashi Company, its parent company, affiliates, subsidiaries, advertising and promotion agencies and their immediate family members and/or those living in the same household of each are not eligible to participate. Void where prohibited.

RANDOM DRAWING: Winners will be selected in a random drawing on or about 5/3/10 from among all eligible entries received by Sponsor or its designee, the judges in this Sweepstakes, whose decisions are final and binding. Winners will be notified by phone, mail and/or email at Sponsor’s discretion.

PRIZES/APPROXIMATE RETAIL VALUES (ARV)/ODDS: Five Hundred (500) Grand Prizes — A Cookbook titled GET COOKING* by Mollie Katzen (ARV $24.99 ea). Total ARV of all prizes $12,495.00. Odds of winning depend on total number of eligible entries received. Unclaimed prizes will not be awarded. All applicable federal, state, and local taxes on prizes are the sole responsibility of the prize winners. Limit one (1) prize per person.

GENERAL: If prize notification or prize is returned as non-deliverable, prize may be forfeited and an alternate winner may be selected. No correspondence will be acknowledged. No cash equivalents, substitutions or transfer of prize permitted except that Sponsor reserves the right to substitute a prize of equal or greater value in the event that an offered prize is unavailable. Subject to all federal, state and local laws/regulations. Neither Sponsor, its respective subsidiaries, affiliates, advertising, promotion agencies nor their employees will have any liability whatsoever for any injuries, losses or damages of any kind caused by any prize or resulting from acceptance, possession, use and/or misuse of any prize or participation in the Sweepstakes. Acceptance of a prize shall be construed as and signify the winners’ agreement and consent that Sponsor may use the winner’s name, voice, likeness and/or prize information, without limitation, for promotional purposes without further consideration, review, approval or payment, where allowed by law. By participating in this promotion, entrants agree to be bound by the Official Rules and the decisions of the judges, which are final and binding in all respects. Sponsor not responsible for any typographical or other error in the printing of the offer or in administration of the Sweepstakes.

INTERNET: Sponsor is not responsible for lost, late, mutilated or illegible entries nor for electronic transmission errors resulting in omission, interruption, deletion, defect, delay in operations or transmission, theft or destruction or unauthorized access to or alterations of entry materials, or for technical, network, telephone equipment, electronic, computer, hardware or software malfunctions or limitations of any kind, or inaccurate transmissions of or failure to receive entry information by Sponsor or presenter on account of technical problems or traffic congestion on the Internet or at any website or any combination thereof. If for any reason the Internet portion of the program is not capable of running as planned, including infection by computer virus, bugs, tampering, unauthorized intervention, fraud, technical failures, or any other causes beyond the control of the Sponsor which corrupt or affect the administration, security, fairness, integrity, or proper conduct of this Sweepstakes, the Sponsor reserves the right at its sole discretion, to disqualify any individual who tampers with the entry process, and to cancel, terminate, modify or suspend the Sweepstakes and select the winners by random drawing from among all eligible entries received up to the point of the action taken by the Sponsor. Caution: Any attempt by any person to deliberately damage any website or undermine the legitimate operation of the Sweepstakes is a violation of criminal and civil laws and should such an attempt be made, Sponsor reserves the right to seek damages from any such person to the fullest extent of the law.

CONFIDENTIALITY: Information provided by you to participate in this promotion is subject to Sponsor’s privacy policy located at http://www.kashi.com/about/privacy_policy.

For names of winners, send a self-addressed, stamped envelope by 7/10/10 to: Kashi™- Mollie Katzen Cookbook Sweepstakes, Attn: Winner’s List, P.O. Box 7042, Kalamazoo, MI 49003-7042. Winner’s list to be available after 5/10/10.

SPONSOR: Kashi Company, P.O. Box 8557, La Jolla, CA 92038.

®,™, © 2009 Kashi Company.

*GET COOKING by Mollie Katzen © 2009 by Tante Malka, Inc. Used with permission by HarperCollins Publishers. All right reserved.