Birthdays are a natural time to reflect on where you’ve been—and where you’re going. So we decided to celebrate our 25th by looking at the mission, vision, and actions that have guided Kashi in our pursuit of natural living. What we found is a creative and inspired group of people—people passionate about the power of positive eating!
This discovery turned into the Kashi Yearbook, a step in the journey toward spreading “Kashiness™”—the joy we feel when we eat and live closer to nature. Sharing the four pillars of our mission with you—our values, roots, sustainability, and natural lifestyle education—is a vital part of staying true to this mission; we couldn’t do it without you. It’s also an opportunity to see how much progress we, as a company, have made toward sustainability, improving the way we bring our foods to life.
You’ll experience Kashi values in every page of the Yearbook, from the reasons why we entered the frozen foods market to why we insist that every Kashi® product taste as good as it makes you feel. Our core values underscore our commitment to education, an area where we made a lot of progress in 2009, thanks to fun, informative community events like Day of Change, Darzana, and Wellness Hubs and more personal learning experiences like Kashitopia™ and Kashi Challenges.
It’s taken 7 Whole Grains and 25 years to get where we are today. Share our experiences, hear from the Kashi family firsthand, and find out what exciting changes we’re planning for 2010 and beyond!
Best of health,
The Kashi Family