We often get asked, how did Kashi get started? Kashi began with a healthy epiphany. Back in 1984, we discovered the goodness of whole grain nutrition and were so passionate about our newfound knowledge, we wanted to share it with others. After mixing grains and seeds for months, we chose the unique blend of Seven Whole Grains and Sesame for its supreme nutritional profile — a vegetarian source of protein and complex carbohydrates that’s hearty, satisfying, and energizing.
After considering names such as “Gold’n Grains” and “Graino,” we decided on Kashi, a synthesis of “kashruth” or kosher/pure food and “Kushi,” the last name of the founders of American Macrobiotics. Later, we discovered that Kashi has international meanings: porridge in Russian, happy in Chinese, and energy in Japanese.
To us, Kashi means natural, nutritious food to nourish a balanced life. Our products reflect their natural beginnings to this day. Here’s how it all began...
1983 Grainivores unite
Inspired by the coastal beauty of La Jolla, California, Phil and Gayle Tauber begin experimenting with different whole grains and seeds, trying to create a pure blend that would satisfy a health–conscious lifestyle. After many months, they developed a unique recipe using 7 Whole Grains and Sesame.
1984 Kashi is born
Kashi Breakfast Pilaf, our first product, is launched. Though not exactly an overnight success, our passion for whole grain nutrition propels the cereal into grassroots-level sampling, including an appearance at a worldwide sporting event.
1985 Cereal goes natural
Kashi® 7 Whole Grain Puffs, the first all natural, ready–to–eat 7 grain cereal, hits the shelves.
1999 We aim to satisfy
Answering calls for a satisfying option for weight management, we launch the high–protein/high–fiber GOLEAN® line, with GOLEAN® original cereal, bars, and shake packets. GOLEAN Crunch!®, our most popular cereal to date, joins the family in 2001.
2000 Our mission expands with a little help from a friend
Kashi caught the eye of the Kellogg Company, who was looking to expand its brand portfolio. We continue to operate independently in La Jolla and now we’re able to make Kashi products more widely available, furthering our dream of a world where everyone embraces natural living.
2001 We heart you
Welcome, Heart to Heart® cereal! Hearts everywhere warm to this groundbreaking whole grain cereal, the first to support healthy cholesterol.
2002 Snacks that love you back
TLC® crackers change the snack landscape by offering a tasty break that’s free of highly refined sweeteners, artificial ingredients, and Trans fat. TLC grows to include granola bars in 2005, cookies in 2006, party crackers in 2007, cereal bars in 2008 and fruit & grain bars in 2009.
2007 Warming up to frozen
Finally, wholesome frozen entrées! Now you can enjoy convenient lunches and dinners with real ingredients and satisfying flavors — without sacrificing nutrition.
2012 Still lovin’ whole grains
Over twenty–five years later, we’re still passionate about making the world a healthier place. Our 7 Whole Grains & Sesame blend is our heritage, our story, and our promise to provide you with foods that are real, satisfying, and delicious. We truly are 7 Whole Grains on a mission.