Starting the Day Off Right
“Did you run out of the house without eating breakfast? Or maybe you forgot to pack a snack for the day? Start your day off right, with this Kashi® TLC™ Soft Baked Cereal Bar. It’s packed with yummy nutrition and good for you goodies. Have a great day!”
60 residents of my condo complex arrived at their car today to find this note and a Kashi® TLC® Blackberry Graham Cereal Bar, waiting for them to enjoy on their commute to work. How did this present arrive on their car you might ask? A little Kashi elf delivered them, of course!
When I thought about how I wanted to spread Kashiness, the most meaningful thing for me to do was to help my community get their day off on the right foot by introducing them to an easy and portable Kashi breakfast treat.
I’m a big believer in nutritious, yummy breakfasts setting your day up for success. But it seems like many people struggle to find a nutritious breakfast food that is quick and easy to eat. I recently read online that approximately 40% of American adults skip breakfast...yikes! How are people able to function in the morning without food?
Before working at Kashi, my mornings used to be pretty crazy, and my breakfasts were anything but nutritious. I was always rushed in the morning (being early/on-time isn’t really my thing) to try to pick up breakfast and make my early meetings. I would usually stop at a local coffee shop and pick up a muffin or bagel with my latte, and proceed to make a total mess while eating and driving. Then when I got to work and settled into my day, I would have an initial energy kick from the caffeine and sugar, but by 9:30am I would find myself hungry, dissatisfied and ready for lunch.
All I can say is that my mornings have gotten so much better since working at Kashi! I still have early morning meetings, and I am still usually running late, but thanks to the fully stocked kitchen at the Kashi office, I can quickly fix a bowl of cereal or munch on a cereal bar to get me going every morning.
And now that I have introduced my neighbors to our cereal bars, hopefully they will be able to enjoy nutritious Kashi foods in the morning too! Although I got a few strange looks from people watching me place the treats on the cars, and a few questions about whether I was an intruder (oops), judging from the text messages I got from my neighbors, I think for the most part they enjoyed the morning treat....“Little Kashi Elf!!!! Thank you!!!”
How do you make an effort to nutritiously start your day?

